gbs.mac@emory.edu

     Atlanta, Georgia

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Two Questions: Zion Williamson and Heavyweight Boxing

In this edition, Mike and Tom discuss the emergence of Zion Williamson as potentially the next dominant NBA star (on the court and at the box office) and then follow up with a discussion of the recent high profile boxing match between Fury and Wilder.


At the core, both topics are related to fandom and the ability of organizations to harness star power. At one extreme the NBA has become expert at developing stars while at the other boxing seems to stumble into the occasional star that intrigues the public.


Click below to listen.