Atlanta, Georgia

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Mike Lewis

Marketing Professor

 Podcast Host

Michael Lewis is the host of the Fanalytics Podcast and Professor of Marketing at Emory University. The Fanalytics Podcast presents deep dives into the world of sports marketing and sports analytics. Professor Lewis has partnered with multiple professional sports franchises on marketing and player analytics projects.


Professor Lewis is known for his analyses of professional and collegiate fan bases and brands. Other topics of interest include competitive balance (league design), player drafting analytics, star power effects, and mascots.   

Beyond the world of sports, Professor Lewis is the Faculty Director for the Marketing Analytics Center at the Goizueta School of Business. He has a research program focused on consumer loyalty, customer lifetime value, dynamic pricing, and brand equity.


His research has appeared in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing and the Journal of Retailing. He has also published in popular press outlets ranging from the New York Times to

About Fanalytics Podcast

The Fanalytics podcast presents deep dives into the world of sports marketing and sports analytics. Guests have included front office professionals, professors, sports business executives, and sports reporters.

Professor Lewis is excited to speak on a wide range of sports marketing and player performance topics including:

• The economics and psychology of fandom

• How leagues and franchises develop their stars

• Collective Bargaining Agreements, league structure and the effects on fandom

• Player performance analytics, and how teams can best use them

• Why mascots and team names matter


Frequent Contributors

Prof. Thomas More Smith holds a Ph.D. in economics from the University of Illinois at Chicago. He is considered an expert in the areas of labor economics, pricing, sports economics and finance, the economics of the entertainment industry, the economics of the health care industry and film finance. He is an Associate Professor in the Practice of Finance at the Goizueta Business School at Emory University in Atlanta, GA. He regularly appears as an expert on national television and radio programming (CNN, NPR, Huffington Post) and is frequently quoted in popular press regarding trends in unemployment, inflation, trade and more.

Thomas Kendziora is the Communications Coordinator for the Marketing Analytics Center at Emory University's Goizueta Business School. He is a 2019 graduate of the University of Maryland, where he majored in multiplatform journalism with a concentration in statistics. He covered Maryland football, men's and women's basketball and more for SB Nation's Testudo Times, where he served as managing editor for two years. His Terrapins coverage has also been featured in PressBox Magazine. He produces the Fanalytics With Mike Lewis podcast and contributes to the Fanalytics blog.

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