gbs.mac@emory.edu

     Atlanta, Georgia

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Analyzing Fandom.
Sports Marketing.
Sports Analytics.
Entertainment & Politics.

Fanalytics with Mike Lewis presents deep dives into the world of sports marketing and sports analytics. This blog and the Fanalytics podcast cover topics ranging from how the Super Bowl has become a major marketing event to how analytics can be used to build a franchise. While our topics are diverse, what sets us apart is that we address each topic using rigorous analytics and a solid foundation of economic, psychological and marketing theory. 


Dr. Michael Lewis is a marketing professor at Emory University and the faculty director of the Marketing Analytics Center. Part of the center’s mission is to develop and disseminate content related to analytics. The blog and podcast provide original content focused on marketing and performance analytics in the category of sports.